It is that time again for perhaps my favorite article of the month, the sales breakdown! July was a big month for IDW Sonic, marking the beginning of the second half of its first year in publication. IDW broke out all the stops for this one, 6 different gold-stamped covers, half of which served as promotional material at San Diego Comic Con. However, even without those numbers, the book did splendidly, and orders increased for the 2nd month in a row, this time significantly!
Remember! These numbers which I obtained from Comichron only represent the number of books ordered by stores from Diamond. Typically, this represents the number of A and B covers ordered and excludes retailer incentives, digital sales, and convention exclusives. Likewise, this does not represent how many books were bought by actual customers, just how many retailers ordered. Essentially, it represents how much demand retailers feel they…
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Sonichron 