April 2018 Sales Breakdown

SoNich's avatarSonic Source

If you have been following the new IDW Sonic the Hedgehog ongoing series, then you probably already know that all of the first 4 issues released last month have sold out! IDW Publishing proudly announced that all of them will be getting a 2nd printing, with issue #1 even getting a third! On top of this, a box set will be released in June containing special variants of the first arc to further meet demand!

As exciting as all this is, I was somewhat skeptical upon initially hearing the news. It is always good when your product sells out, since that means there is greater demand in the market than expected, but smart businesses tend to be conservative in their initial production, so not to be left with warehouses full of items they could not move. Hence, I was highly interested to see exactly how many orders were made for…

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